iCast – A New Media Production Company
WHAT DO WE DO?
Conceive, create, distribute and monetize content for the web and beyond.
iCast is a new media production company that creates audio & visual content for record labels, management companies, events, festivals, live gigs, television programmes, film epk, VAC and podcast production. As we continue to evolve in line with the digital world, iCast is fast becoming one of the foremost new media production companies, able to deliver high quality content for the online realm and beyond.
HOW DO WE DO IT?
We’re happy to work with you and your departments from inception, designing the best possible approach for content that fits the subject and its audience.
Alternatively, if you have your strategy in place and know what you need, we’re happy to work alongside your teams and deliver to your brief.
We never ‘template’ a subject, preferring instead to work with the various teams and their visions, incorporating our knowledge of the market and what works.
We believe a band’s visual content is as important as their audio content.
We understand the final destination and the marketplace for the content we create.
MONETIZATION
We have key relationships in place with the major agencies.
We have good relationships and knowledge of the ad placement companies.
We’re used to developing innovative ways to generate payment for content, such as setting up alternative reality gaming (ARG) elements.
We’re adept at creating targeted edits for resale on itunes and other platforms.
TECHNOLOGY
It’s in our interest to keep abreast of latest technological developments and incorporate them into campaigns, i.e. flip cams, kyte / mobile uploads and strategies / new sites and channels for distribution.
By keeping on top of the latest tech developments, we can offer the best quality content, the best suggestions for distribution, the most innovative and fresh ideas and the best monetization strategies.
DISTRIBUTION
We can create and deliver bespoke edits to sites as requested.
We have key relationships in place with major sites and aggregators.
We can provide seeding and SEO services.
We have outlets onto online TV channels and social networking sites.
WHY iCAST?
“…Fucking genius.” Gordon Moakes, Bloc Party.
“…They make it so easy…and so good” Ryan Jarman, The Cribs
WINNER – BEST VIDEO PODCAST AT THE DIGITAL MUSIC AWARDS 2007
iCast is the DMA award winning company that has evolved with this new medium. It brings a history of working closely with label and management companies on low to mid budget productions which require a more guerilla approach and creative solutions to small budgets and limited access. We’ve now evolved into a fully fledged production company based in Soho working with some of the best directors, DOP’s, producers and editors around. From one off gig specials with full mixed sound through tour diaries recorded on the hoof and digital epk’s, iCast has a history of creative solutions, artist understanding and innovative content creation.
SAMPLES OF CONTENT WE CAN CREATE FOR YOU:
Lifestyle pieces
Podcasts
Bespoke promotional clips
Live gigs
EPK’s
Live sessions
Exclusive / secret gig event organisation & filming
Filming links
Filming mobile plugs
B roll
Festival / event coverage
Widget content creation
This site has the icast RSS feed attached to it. It is our archive feed.
This feed has released content on it, not the exclusive content created for platforms.
Reel available on request.
CONTACT
Of course, every job has different goals, and we pride ourselves on coming up with innovative and creative solutions for any case, so please get in touch and we can create something unique for you.
gill@icast.uk.com
020 7419 9141
WHO HEADS IT UP?
After finishing her film degree and various editorial and research jobs, Gill Mills has been a professional radio and TV broadcaster and journalist for twelve years, working for Radio 1, the BBC and satellite stations. She has fronted shows as diverse as T in the Park and Glastonbury through arts listing show Powerhouse and on to comedy chat show Loafers and stints on various culture shows.
Gill also fronts online new music show, Flyposter, which offers exclusive behind the scenes access to bands, festivals and parties. In conjunction with this she produces the hugely popular Best of Myspace podcast, a nomination based top 10 of some of the best new music on myspace. She also fronts shows on NME radio, including a regular Sunday evening slot.
She continues to write for newspapers and contributes a monthly new music column and corresponding podcast to Reverb magazine.
OUR TEAM
In order to deliver this level of content within online budgets, iCast has a key freelance team in place. In tandem with this, for large music projects involving strategy and planning of content we work with:
Radar Maker – a London-based Digital Music Marketing company who work with a host of the most exciting artists, bands and labels in the UK to create and execute creative and innovative marketing campaigns.
For large TV, film and viral projects we work with:
Hot Cherry – Established in 2001, Hot Cherry is an independent, London-based digital PR + Marketing agency that creates award-winning online campaigns for brands like Ford, Microsoft, Sony PSP, Channel 4 and E4.
We also have a well placed street team of camera crews and editors, ready to be mobilised at short notice, as well as 4 and 16 track gig recording capabilities.
iTune main page:
Main website:
www.icast.uk.com
Myspace:
http://www.myspace.com/icast
Labels, artists and companies working with iCast:
Polydor – Lady Gaga, Snow Patrol, Patrick Wolf, Richard Swift etc
Virgin – Does It Offend You, Yeah? The Bees, Willy Mason, Tracey Thorn, Herman Dune, Spinto Band
Atlantic – Lykke Li
Columbia – Vega 4
Wichita – Bloc Party, The Cribs, The Bronx, Simian Mobile Disco etc
V2 – Grandaddy
Universal – Jonas Brothers, Mika, Sugababes, McFly, Amy Winehouse, Just Jack,
Sony – Julian Perretta, Miike Snow, Ida Maria, The Freelance Hellraiser, Lorraine etc
Mercury – Blood Red Shoes
EMI Classics – Gabriela Montero
Transgressive – Foals, Young Knives, Regina Spektor, Rumble Strips etc
Warner – CSS, Conor Oberst
679 – The Rifles
Cyng Records – One Eskimo
This Is Music – Findlay Brown
Red Flag – Vatican DC
Prestel – Man Like Me, Cobra Dukes
Breastfed / Sony – Mylo
Sony Pictures Television International – The Tudors, Damages, Terminator Salvation, The International, Angels and Demons, Damned United VAC
Momentum Pictures – Control VAC
Channel 4 – Big Brother podcasts
iTunes
AOL
The London Jazz Festival
Go North
T in the Park
The Afro Soul Rebels Tour
Passage of Music festival
Icom Group
Reverb Magazine
Bandwagon
Boreme.com
AWAL
Rough Trade
Groenland
Skint
Bella Union
Something in Construction
Echo
Breastfed
Butterfly
Memphis Industries
AWAL
